Editorial
Campaigns
Designs
About
Spotify
Overview
A social media strategy project focuses on an emphasis on how Netflix can be adopted for different scenarios of life. Targeting daily commuters and traditional TV viewers. A curated playlist of Netflix content that fits you to watch on the go or create your comfort zone wherever you are. People will discover those special playlists around the city with the call to action.
Social media strategy
To spread this message across social media platforms, we introduced a gamified experience with an award system where users earn points, badges, and merch for watching through the QR codes around the big cities.