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Spotify
A digital brand magazine project to communicate beyond product promotions. Echo is the brand magazine for Bose. Today, people seek unconventional moments to connect and create new experiences. As a pioneer in sound, Bose speaks the universal language of music. It’s a platform offering a gateway to discover pop-up events, PR moments, campaigns, exhibitions, and other unique experiences shaped by music.
By curating and amplifying these moments, we bring people together through sound and storytelling.
To bring Echo to life, we structured the magazine into three key segments, each offering a unique perspective on music-driven experiences
Upcoming Events – A curated guide to upcoming pop-ups, campaigns, and PR moments, helping readers stay ahead of the most exciting happenings.
Mood Reviews – Capturing the essence of past events by translating their atmosphere, energy, and audience experience into immersive storytelling.
Pass the Mic – A space for artists, event organizers, and industry insiders to share their insights, inspirations, and behind-the-scenes stories.
Each event has its own music style depending on the brand’s identity. So we labeled each event with a music genre, creating an intuitive way for readers to explore and connect with experiences that match their vibe.